Online Marketing

What is Online Marketing?

Internet Marketing is application of Internet and associated innovations to achieve the company's marketing objectives.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product or service, offer details to prospective consumers and to reach different geographical areas and specific niche markets.

CUSTOMER focused marketing is the key for success of any organization. Focusing on customer wants and needs will assist a company to please actually to delight its consumers more effectively and efficiently. Structure close relationships and retaining existing clients is really important since acquiring a new customer is pricey than keeping the existing consumer.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very important.

Online Marketing Tools

Online Search Engine Marketing

Due to the fact that 85% of Internet surfers use search engines to discover brand-new sites, browse Engine marketing is essential. Research study reports show that the majority of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. Email marketing can be utilized to drive sales, supply customer service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the outcomes can be quickly measured. We can expect a higher reaction rate around 10-- 15% from an in-house E-mail list. , if we are to lease an E-mail list from an outdoors source the response rates will be around 1 %.
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Affiliate Marketing

This is called the profits sharing company model. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is risk totally free and expense effective advertising since you pay just for performance. Affiliate marketing allows companies to reach niche markets in a more expense effective manner.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be used to spread the word about your service amongst the target audience. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new sites. Hotmail is one of the first examples of Viral Marketing.

Publicity

Publicity has to do with developing awareness, constructing trust and reliability. Online press release distribution plays the primary role in this.

Browse Engine marketing is important since 85% of Internet internet users use search engines to find new sites. E-mail marketing can be utilized to drive sales, offer customer service and to build close relationships with the consumers. Email marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about brand-new websites.